The much-anticipated clash between Pakistan and India in the upcoming Asia Cup 2025 has sent sponsorship and advertising rates soaring, Indian media reported on Monday.
According to reports, the rate for a 10-second television advertisement during the September 14 encounter has surged to INR 1.6 million, while a full advertising package is priced at INR 44.8 million. The co-presenting partnership has been valued at INR 180 million, with the co-powered package offered at the same rate.
Associate partnerships have been pegged at INR 1.3 million, while digital advertising packages for co-presenting and highlights partners stand at INR 30 million each. Rights holders are expecting record-breaking viewership, highlighting the unmatched global appeal and intensity of an India-Pakistan showdown.
The Asia Cup 2025 kicks off on September 9 with a Group B clash between Afghanistan and Hong Kong. A total of eight teams, divided into two groups, will compete for the continental crown. Pakistan and India headline Group A, alongside the UAE and Oman. Group B features Bangladesh, Afghanistan, Sri Lanka, and Hong Kong.
Pakistan’s campaign begins against Oman on September 12, followed by the blockbuster meeting with India on September 14. Their last group-stage match will be against the UAE on September 17.
Full Schedule – ACC Men’s Asia Cup 2025
- September 9: Afghanistan vs Hong Kong
- September 10: India vs UAE
- September 11: Bangladesh vs Hong Kong
- September 12: Pakistan vs Oman
- September 13: Bangladesh vs Sri Lanka
- September 14: India vs Pakistan
- September 15: UAE vs Oman
- September 15: Sri Lanka vs Hong Kong
- September 16: Bangladesh vs Afghanistan
- September 17: Pakistan vs UAE
- September 18: Sri Lanka vs Afghanistan
- September 19: India vs Oman
Super Four Stage:
- September 20: B1 vs B2
- September 21: A1 vs A2
- September 23: A2 vs B1
- September 24: A1 vs B2
- September 25: A2 vs B2
- September 26: A1 vs B1
- September 28: Final
